Niche marketing is the method of focusing on a specific portion of an industry or service. The idea is to focus on a product or service that the main street companies aren’t actively pursuing. The demand may not be as big but it’s a market that’ll allow you to compete without the large marketing budget.

What Is An Example Of A Niche Market

Finding a niche market is easier than you may think. The example that I’m going to give you is a very seasonal niche market but it’s a niche market just the same.

I was searching for a Christmas related domain and found that the domain name ChristmasToiletPaper.com had just been released. I did a bit of research on WordTracker and found that during the Christmas season it was actually something that many people searched for so I registered the domain name.

I think use The Drop Ship Directory and found a wholesale provider and I was instantly in the Christmas Toilet Paper business. I know it sounds funny if not extremely odd but it’s a market that had demand during a certain season and there was virtually no-one offering a decent website offering the product.

Benefits Of Niche Marketing

The obvious benefit is that the ‘big guys’ aren’t spending their large advertising dollars on niche markets. They focus on the mainstreet products. Think of it this way although Apple sells accessories for their iPods & Macs the lion’s share of their advertising goes to marketing the actual iPods & Macs, not the smaller accessories.

Another benefit is the lack of competition, like I mentioned above, there is a seasonal demand for Christmas Toilet Paper but not enough to get a lot of websites interested in it. This makes optimizing for search engines much easier along with making any Pay Per Click advertising much more affordable.

Hopefully this helps in your search for product or services to offer online.

Best regards,
David Lalumendre
www.WebsiteToad.com